Learn about the factors that impact messaging throughput and implement strategies to establish a positive reputation for your Amaze 360 phone number(s). Following the best practices listed below will not only increase deliverability and open rates, but ultimately facilitate relationship-building and business growth.
Messaging Throughput
Once you're account is fully verified, you have the following quotas assigned to your number:
Messaging throughput is helpful to understand as it can cause dropped messages and delays in messaging delivery. The quotas above do not mean you cannot message recipients who use other carriers; these are just limits that these carriers have published.
When you purchase a new number for your SMS marketing, or move from another provider, you need to warm up your sending number reputation to avoid carrier violations. Warming up your sending reputation is the process of re-introducing the new number to your recipients and establishing a positive reputation with the carriers.
Recommendation:
Warm up your sending numbers slowly. Remember, new numbers are unknown to recipients
Sending from a new number that recipients don’t recognize can cause opt-outs. And too many opt-outs will cause your message to get flagged as a carrier violation. When carriers see your text messages for the first time, it’s best to keep your messages simple and concise. Most importantly, don’t use links or any sales language.
These best practices for message content make messages more valuable to consumers and less likely to trigger real-time content analysis from messages flagged incorrectly as spam (see Mortgage Spam Words graphic).
In general, message CONTENT should INCLUDE 3 things:
In addition:
Example: Good content
Following these guidelines will ensure that your SMS content meets the standards for great messaging, enhancing its effectiveness and deliverability.
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